CULTURE JACKING
While the rebranding campaign for It’s Not Stock rolled out, I spearheaded impromptu ads to borrow the buzz of pop culture events throughout the year.
The turnaround was often just days—allowing us to mooch the spotlight from whatever was captivating the creative community in real time.
My role: Creative Direction, Concepts, Scripts/Storyboards, Copy
Each spot was supported with dedicated landing pages, banners, emails, and paid media—even a quippy code the product team agreed to activate.
The concept for the moon landing anniversary got dicey, originally suggesting that it was staged all along using stock. But with flat Earthers on the rise… Pick your battles, adapt, move forward, etc.
