PREMIUMBEAT
This collection features top performing creative for PremiumBeat 360 campaigns where I played a leading role. They include brand spots for traditional and connected TV, along with new product launches and subscription models.
My role: Creative Direction, Concepts, Scripts & Storyboards, Casting, Copy
THERAPY
The spot from this campaign targeted filmmakers, who we found lacking in our user base.
Unprecedented view-to-completion rates in the channels where they’re most active patched that soft spot for us in 2023.
If a filmmaker isn’t relying on PremiumBeat to find the perfect track for their projects, they need help. Professional help.
TAKEN DOWN
Another audience we needed to shore up included content creators, often unaware of the licensing rights needed for videos on social.
A few million views later, they were aware.
What use is a really good idea if you can’t use it in the real world? Give your project legs to run with from the jump.
PREMIUMBEAT SFX
After much anticipation, PremiumBeat added some literal oomph to its library.
3D-ready, immersive sound effects have launched with a campaign highlighting how they can add that X factor to video projects.
From bonfires to waterfalls, and dog barks to gun claps, you can find all the audio you need in one place.
The future of sounds is here.
