THE ORIGINAL YELLOW BOOT
Timberland’s 10061 design has been embraced by a wide audience, as common in photoshoots as on construction sites. The boots have been embraced and showcased with little direction from the brand itself. In essence... We built it. You made it.

So much so that it’s no longer just a boot. It’s an icon.


My role: Concept, Scripts & Storyboards, Curation, Copy

IT’S AN ICON
Like most campaigns that resonate with an audience, it’s not a focus on the product that leaves a mark. It’s about the people, and what they’ve been empowered to achieve.