ESSENTIALLY ITALIAN
The creative brief for a new Fiat 500 print and OOH campaign could be summarized as "snappy, simple, and spotlighting Italy’s history of design excellence.”
Easy. 

This series earned a Silver Addy Award from the AAF.

My role: Concept, Design, Curation, Copy

This series paid homage to timeless Italian characteristics in each piece. Featured here are my favorites, touching on exquisite taste, elegance, and power.