IT’S NOT STOCK. IT’S SHUTTERSTOCK.
Stock visuals are a staple in advertising. Still, they get a bad rap. This campaign sought to turn that stigma on its head.

The concept was inspired by the Fyre documentaries, revealing that more was spent on video ads than the event. Ads that could’ve been made better, faster, and cheaper with Shutterstock. Ditto for dating apps, travel ads, beer commercials, you name it.

This campaign won 8 industry awards, including a Webby, One Show, Wood Pencil, & Shorty Bronze Honor.

My role: Creative Direction, Concepts, Scripts, Taglines, Copy

Awards aside, the campaign garnered 300 press mentions throughout its run in 21 countries/12 languages.

As a 360 campaign, I was also responsible for direction and copy used in collateral including landing pages, emails, paid social, display banners, and affiliate marketing.

See the live landing page here.

FIND TRUE LOVE
Want to share your love of cooking? Maybe long walks on the beach? What are you waiting for!
A connection is just one click away. Don’t worry, we’ll tell folks you met at a bar.

Estimated production cost: $340,000
Shutterstock cost: $1,330

SEEK REFRESHMENT
It’s happy hour somewhere. And the sooner you find the content you need, the sooner you’ll get there. So reach for something cool and crisp to quench your thirst for creativity.

Estimated production cost: $550,000
Shutterstock cost: $1,100